Yelp introduced Monocle in 2009 as a rudimentary software feature that layered Yelp results onto the world around you. If you used to be an avid Yelp user, you might be familiar with Google Maps’ Live View. Live View overlays result on the world around you in Google Maps.
Searching for locations in the world around you If you want truffle mac and cheese, you can find truffle mac and cheese, one way or another. Google says typing in a search for a specific dish will also pull up nearby restaurants that serve it. That doesn’t mean traditional text-based searches aren’t getting improved as well. In an arena like clothing, you might want a variation on the thing you’re photographing rather than an exact replica (a photograph of a blue button-down plus the text “green,” for example). Google previously applied multisearch to fashion, where identifying something seems equally complex.
The idea is that searching that way should be faster than trying to find the name of the dish or business that makes it (imagine having to look through a bunch of menus) while also hopefully being more accurate. In Google’s example, you can open up the Google app, snap a photo or upload a screenshot of a specific dish, type in “near me,” and then see every restaurant or store that sells the dish nearby. The first change Google’s making is to its “multisearch” feature - searches that combine images and text for more nuanced results - so it can now find food near you. Snap a photo of some food and find out where you can buy it nearby.
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